When it comes to new technology, voice assistants have emerged as a growing trend in the marketing industry. It’s thought that around 1.8 billion people will be using voice assistants on a global scale by 2021, leading to a change in the way consumers interact with the world around them. Devices like Alexa and Siri are meant to make it easier for users to multitask and access content, which is why brands need to consider how voice search will affect content distribution in the future.
Local search is a key part of how people are using voice technology to find information. So, creating content that’s tailored to local search is a good way of making sure B2B products and services gain maximum exposure. Here are a few types of content to keep in mind when developing a voice-related B2B content strategy.