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Marketing, Technology

8 factors to consider when launching a website

17th June 2019 by BDB No Comments
8 factors to consider when launching a website

Launching a website is an exciting step for your business, but ensuring that it achieves everything you need it to can be a challenge. From displaying the correct information in a coherent way, to being accessible and intuitive for all, websites must go far beyond the initial ‘visual impact’.

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Marketing, Sales, Strategy

How to use storytelling for sales and marketing alignment

by BDB No Comments
How to use storytelling for sales and marketing alignment

Our world is changing at a rapid pace. New technology and trends cause regular disruption within the B2B industry, forcing brands to adapt to the demands of modern B2B buyers that crave personalised experiences. The traditional sales funnel of coercing buyers down one path is not as effective as it used to be. Instead, brands should look to adopt a non-linear marketing journey filled with multiple touchpoints.   

For a non-linear marketing strategy to work, companies need to consider how to align their sales and marketing teams. In the old days, marketers would find the leads, while sales representatives focused on closing, and there may have been no communication between the departments.  

One of the quickest ways to unite sales and marketing together is to tell a compelling brand story. Storytelling is effective because it encourages collaboration between both sides. So, how can sales and marketing work together to tell a story that resonates with an audience?  

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