In the modern B2B world, aligning marketing and sales can be a challenge. Both departments are notorious for working in silos, without any overlap in their day-to-day activities. However, this misalignment can have a devastating impact on business’ bottom lines, while also negatively affecting buyers’ journeys through the sales funnel. Undoubtedly, both functions are stronger together – so, what can be done?

We’ve created a guide to help you understand the true impact of misalignment between marketing and sales, and what you can do to build bridges between both teams.

What’s covered in the guide?

• The importance of sales and marketing alignment
• Cracking the non-linear sales funnel
• Plugging the gap with technology
• Account-based marketing, and how it can help your business
• Becoming truly customer-centric