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Marketing, Sales, Strategy

The numbers game: how should your business be measuring results?

17th July 2019 by BDB No Comments
The numbers game: how should your business be measuring results?

Businesses globally are starting to realise the importance of aligning their sales and marketing teams. But how exactly can companies make sure that their alignment efforts are working? Traditionally, metrics used to measure marketing effectiveness and sales performance have differed and have been treated separately, but this can lead to crossed wires between both departments. So, is there a better way? Here are four different considerations when monitoring the results reaped by sales and marketing…

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