A hybrid of both old and new marketing techniques, influencer marketing is an approach that has taken the marketing world by storm in recent years. Combining the age-old idea of celebrity endorsements with modern day social media channels and content-driven marketing campaigns, influencer marketing can be seen across the internet by millions of people every day. With influencers able to increase a business’ brand awareness, boost conversions and help with product launches, it’s not surprising that brands are predicted to spend up to $15 billion on influencer marketing by 2022.