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Marketing

A sceptical society: How can B2B brands gain the trust of their audience?

4th November 2019 by BDB No Comments
A sceptical society: How can B2B brands gain the trust of their audience?

A survey published by Deloitte this year found that, out of more than 13,000 millennials across 42 countries, just 55% believe that businesses have a positive impact on society. Furthermore, 76% agreed with Deloitte’s conclusion that there is a ‘growing view that businesses focus on their own agendas rather than considering wider society’. In the same vein, another survey published this year discovered that Generation Z is more likely to trust that large companies are operating in society’s best interests only when the companies show it by their actions.

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