The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The CX Issue
    • The Strategy Issue
    • The Alignment Issue
    • The Storytelling Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
Home
Interactive issues
    The CX Issue
    The Strategy Issue
    The Alignment Issue
    The Storytelling Issue
Strategy
Brand
Technology
Sales
Marketing
Subscribe
The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The CX Issue
    • The Strategy Issue
    • The Alignment Issue
    • The Storytelling Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
Marketing

Pushing the boundaries with the latest digital trends

3rd August 2020 by BDB No Comments
Pushing the boundaries with the latest digital trends

The digital world never stays still for long; being online today means you have to continually prove your worth – and 2020 is more competitive than ever before. The way in which we interact has fundamentally changed, pushing technology further up the agenda and placing more emphasis than ever on our digital ‘shop window’: the website. So, with over 2 billion websites across the world, how can B2B marketers maintain an edge and set their sites apart from the rest?

Continue reading
Share:
Reading time: 3 min
Marketing

Putting the user first: why UX matters in B2B

2nd August 2020 by BDB No Comments
Putting the user first: why UX matters in B2B

Every customer wants to be able to find what they’re looking for quickly and easily – and B2B buyers are no different. However, 77% of B2B buyers said the last purchase they made was complex or difficult. What makes their journey different – and arguably more complex – is how they get there. With multiple stakeholders and tight budgets, B2B buyers have a longer and more complex experience than the average B2C buyer. So how can we keep them interested and ultimately, encourage them to buy?

A website designed with UX in mind is key.

Continue reading
Share:
Reading time: 4 min
Marketing

Putting your best (digital) foot forward

1st August 2020 by BDB No Comments
Putting your best (digital) foot forward

Websites have come a long way since their creation nearly 30 years ago. Now, with the number of sites nudging 2 billion, we are at a virtual crossroads. B2B brands need to up their digital game or risk being relegated to the bottom of Google’s search rankings. Where can websites go from here? Do we need to make big changes in line with changing customer expectations?

Continue reading
Share:
Reading time: 1 min
Marketing

No more smoke and mirrors: why data transparency benefits your customers – and you

5th December 2019 by BDB No Comments
No more smoke and mirrors: why data transparency benefits your customers – and you

We’ve established that data is good news for your business, but it can bring its own set of challenges. With recent high-profile data breaches, customers are understandably more on edge. As B2B brands start to recognise the benefits of data-driven marketing, transparency has become crucial to ensuring both the company and its customers remain happy.

Continue reading
Share:
Reading time: 3 min
Marketing

Data trends set to make an impact in 2020

4th December 2019 by BDB No Comments
Data trends set to make an impact in 2020

Yes, it’s that time already – we’re nearly at the end of 2019 and ready to chat about trends for next year. So, what’s in store for data-driven marketing in 2020? Here’s five key areas which we expect will see increased interest and growth next year.

Continue reading
Share:
Reading time: 3 min
Page 1 of 212»

Search

Popular posts

5 voice search optimisation techniques for your business

5 voice search optimisation techniques for your business

26th April 2019
What types of voice search content do B2B businesses need?

What types of voice search content do B2B businesses need?

Hello, is it me you’re looking for?

Hello, is it me you’re looking for?

30th April 2019

Categories

  • Brand
  • Interactive issues
  • Marketing
  • Sales
  • Strategy
  • Technology

Tag cloud

accountability Alexa authenticity B2B buyers B2B marketing B2B technology big data brand authenticity brand transparency Chatbot content content marketing Conversational marketing creativity csr Customer-centricity Customer experience data data-driven marketing digital marketing Engagement event marketing exhibition experiential marketing Featured idea generation ideas influencer influencer marketing KPIs Livechat Marketing Technology Martech personalisation ROI Sales & marketing alignment social media Storytelling sustainability Technology Trends trade show transparency Voice Website Zero waste marketing

This is THE knowledge. A one-stop resource for the latest integrated thinking on global B2B macro-trends delivered in direct to your inbox.

A life-changing (customer) experience

A life-changing (customer) experience

30th March 2021
Staying one step ahead

Staying one step ahead

1st January 2021

Categories

  • Brand
  • Interactive issues
  • Marketing
  • Sales
  • Strategy
  • Technology

© 2019 BDB. | Privacy policy